Beauty
Sultan Pasha Perfumes
Website design and development by Draftpoint.
The Brief
Sultan Pasha Perfumes, a Swedish fragrance house, needed a digital presence worthy of their exceptional product. The existing site did not reflect the luxury and craftsmanship behind each fragrance.
The Solution
We designed a rich, immersive e-commerce experience that puts the product at the centre of every page.
The visual language was built around depth, warmth and luxury — materials, textures and typography that feel as considered as the fragrances themselves.
The checkout and product discovery flows were rebuilt from scratch to reduce friction and increase conversion.
The Outcome
Online sales increased significantly within the first month of launch.
Average order value improved as customers explored more of the collection.
The brand now has a digital presence that matches the quality of the product.
Draftpoint understood our world immediately. The site feels like walking into our studio.
Sultan Pasha — Founder, Sultan Pasha Perfumes
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