Fitness & Lifestyle
Midnight Runs
Website design and development by Draftpoint.
The Brief
Midnight Runs needed a brand and digital platform to match the energy of their community. They had a growing audience but no cohesive identity holding it together.
The Solution
We developed a bold brand identity built around movement, night energy and community.
The website was designed to be a hub for the community — events, routes, stories and signups all in one place.
The design system was built to work across digital and print, giving the brand consistency everywhere it shows up.
The Outcome
Community signups doubled in the first two months after launch.
The brand has been featured in several lifestyle publications.
Event attendance has grown consistently since the new platform launched.
We finally look like the brand we always knew we were.
Founder — Midnight Runs
Next Project
Sultan Pasha Perfumes →