Technology
Playfair
Website design and development by Draftpoint.
The Brief
Playfair needed a platform that communicated their technical capability while remaining approachable to non-technical buyers. A difficult balance to strike.
Website DesignDevelopmentCMS
The Solution
We stripped the messaging back to what matters — outcomes, not features.
The design balances technical credibility with warmth, using clean layouts and considered typography.
A flexible CMS was built so the team can update case studies, features and pricing without developer support.
The Outcome
Demo request rates improved significantly after launch.
The sales team now use the site as a core part of their pitch process.
Bounce rate dropped as users explored more of the product pages.
The site does a better job of selling us than we ever did ourselves.
CEO — Playfair
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